Why Gathering Emotional Data on Case Preparation Delivers Meaningful Insights

In the courtroom, facts and evidence are crucial, but they’re not the whole story. Emotion plays a significant role in how jurors, mediators, and judges perceive a case.

For lawyers preparing their arguments, understanding these emotional undercurrents ...

In today’s competitive legal landscape, winning a case isn't just about presenting facts; it's about knowing the emotional pulse of potential jurors and understanding their perception of case value.

Our latest EmotionTrac Valuation Study report does just that, offering lawyers unprecedented insights into what damages are truly worth in the ...

When it comes to legal cases, not all are created equal.

While the bulk of cases in many law firms tend to be lower in value, the high-value cases are the real game-changers when it comes to revenue generation and time investment.

Let’s break down why understanding your case inventory distribution can reveal key insights ...

The Critical Role of Market Research in Assessing Case Value: Insights from Joe Fried

In the ever-evolving landscape of personal injury law, accurately assessing the value of a case is both an art and a science. Joe Fried, a nationally recognized expert in trucking litigation, emphasizes the importance of incorporating market research and ...

Lawyers are using EmotionTrac’s AI powered Emotional Analysis software to gain insights on case valuation. These insights are being used to include in their demand letters and to leverage their ask at mediation. Personal Injury Attorneys in particular have benefited from insights gleaned from EmotionTrac. By using the AI emotional analysis that EmotionTrac ...

The artificial intelligence-powered software utilizes facial detection through a mobile app to capture the visceral reactions of focus group participants in the blink of an eye.

By Michael A. Mora | June 23, 2021

New artificial-intelligence ...