Traditional focus groups are not always effective for lawyers when they prepare for trial. Some of the issues regarding the focus group panel should include absence of fear, lack of consequences, they’re not physically sitting in the courtroom, they’re being set up for bias, the dynamics of the room, they feel safe among the other panelists who ...

Not everyone will enjoy the same type of story. Some people like tragedies, some like comedies. Furthermore, connecting with everybody is hard. But it’s not impossible.

There are certain elements of stories audiences from all different backgrounds, with all different interests will enjoy.

When it comes to the courtroom, the most successful ...