When it comes to legal cases, not all are created equal.

While the bulk of cases in many law firms tend to be lower in value, the high-value cases are the real game-changers when it comes to revenue generation and time investment.

Let’s break down why understanding your case inventory distribution can reveal key insights ...

The Critical Role of Market Research in Assessing Case Value: Insights from Joe Fried

In the ever-evolving landscape of personal injury law, accurately assessing the value of a case is both an art and a science. Joe Fried, a nationally recognized expert in trucking litigation, emphasizes the importance of incorporating market research and ...

Many tech startups developing AI tech before ChatGPT burst onto the scene are seeing some benefits of generative AI.

But one AI startup focused on the legal sector.

EmotionTrac, relies on human input for its AI product. The company develops emotion-tracking technology for mock jury selection and trial preparation.

"The ...

Why Do Legal Dramas Often Ignore This Vital Part of the Justice System?

In mid-April, as jury selection began for The People of the State of New York v. Donald J. Trump—a case that resulted in a conviction of the former president on all 34 counts of falsifying business records to conceal that he paid hush money to porn star Stormy ...

Billboard advertising has been around since 1889. The world's first 24-sheet billboard was displayed at the Paris Exposition. The format was quickly adopted for various types of advertising, especially for circuses, traveling shows, and movies.

It took 88 years until Law firms adopted the use of billboard advertising. In 1977, the U.S. Supreme ...

Why is it so important for lawyers not to have Confirmation Bias when preparing their cases?

Confirmation bias is the tendency to interpret information in a way that supports one's preexisting beliefs or hypotheses, while disregarding or discounting contradictory evidence. For lawyers, confirmation bias can be a serious problem ...

Traditional focus groups are not always effective for lawyers when they prepare for trial. Some of the issues regarding the focus group panel should include absence of fear, lack of consequences, they’re not physically sitting in the courtroom, they’re being set up for bias, the dynamics of the room, they feel safe among the other panelists who ...

Lawyers are using EmotionTrac’s AI powered Emotional Analysis software to gain insights on case valuation. These insights are being used to include in their demand letters and to leverage their ask at mediation. Personal Injury Attorneys in particular have benefited from insights gleaned from EmotionTrac. By using the AI emotional analysis that EmotionTrac ...