Billboard advertising has been around since 1889. The world's first 24-sheet billboard was displayed at the Paris Exposition. The format was quickly adopted for various types of advertising, especially for circuses, traveling shows, and movies.

It took 88 years until Law firms adopted the use of billboard advertising. In 1977, the U.S. Supreme ...

Why is it so important for lawyers not to have Confirmation Bias when preparing their cases?

Confirmation bias is the tendency to interpret information in a way that supports one's preexisting beliefs or hypotheses, while disregarding or discounting contradictory evidence. For lawyers, confirmation bias can be a serious problem ...

Traditional focus groups are not always effective for lawyers when they prepare for trial. Some of the issues regarding the focus group panel should include absence of fear, lack of consequences, they’re not physically sitting in the courtroom, they’re being set up for bias, the dynamics of the room, they feel safe among the other panelists who ...

Lawyers are using EmotionTrac’s AI powered Emotional Analysis software to gain insights on case valuation. These insights are being used to include in their demand letters and to leverage their ask at mediation. Personal Injury Attorneys in particular have benefited from insights gleaned from EmotionTrac. By using the AI emotional analysis that EmotionTrac ...

The Importance of Mock Trials in Litigation

Mock trials may not be as common as other aspects of litigation such as depositions or discovery meetings but many lawyers, especially those who specialize in trial cases, consider them one of the most powerful tools at their disposal. An ejury is an opportunity for you to explore various contingencies ...

For most trial lawyers, going to trial means presenting your side of the case before an actual jury of your peers – and the stakes couldn’t be higher because your client’s future and livelihood depend on it. What if there was another way to predict the verdict of a real jury – and avoid the risk, expense, and uncertainty that come with going to trial? ...

If lawyers can garner empathy from jurors, they can generally put their case in a favorable position. As we’ve seen, empathy has been a driving force for the success of civilization, small communities, and individuals throughout time. And this can be tested with mock jury focus groups before entering the courtroom.

Weaving together a story ...

Plot-Driven Melodrama in a Courtroom – He Who Tells the Best Story Wins!

With every story there are essential elements, such as plot and characters. Without these minimum requirements, a story would be incoherent. Great storytellers know how to emphasize the most compelling components of characters as they carry out the plot.

When ...