mock trials
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The Importance of Mock Trials in Litigation

Mock trials may not be as common as other aspects of litigation such as depositions or discovery meetings but many lawyers, especially those who specialize in trial cases, consider them one of the most powerful tools at their disposal. An ejury is an opportunity for you to explore various contingencies ...

mock juries
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For most trial lawyers, going to trial means presenting your side of the case before an actual jury of your peers – and the stakes couldn’t be higher because your client’s future and livelihood depend on it. What if there was another way to predict the verdict of a real jury – and avoid the risk, expense, and uncertainty that come with going to trial? ...

mock jury focus groups
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If lawyers can garner empathy from jurors, they can generally put their case in a favorable position. As we’ve seen, empathy has been a driving force for the success of civilization, small communities, and individuals throughout time. And this can be tested with mock jury focus groups before entering the courtroom.

Weaving together a story ...

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Plot-Driven Melodrama in a Courtroom – He Who Tells the Best Story Wins!

With every story there are essential elements, such as plot and characters. Without these minimum requirements, a story would be incoherent. Great storytellers know how to emphasize the most compelling components of characters as they carry out the plot.

When ...

jury focus groups
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Not everyone will enjoy the same type of story. Some people like tragedies, some like comedies. Furthermore, connecting with everybody is hard. But it’s not impossible.

There are certain elements of stories audiences from all different backgrounds, with all different interests will enjoy.

When it comes to the courtroom, the most successful ...

Facemasks in the Courtroom
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Throughout the course of any interaction, we are constantly gathering tons of information about the person with whom we are talking. For example, we will obviously pick up on the content of what they are saying, but there are many other subtleties in body language and tone that can significantly affect the message that a person conveys.

Some ...

Storytelling in the Courtroom
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Atticus Finch, Vincent Gambini, and Elle Woods all have something in common. Yes, they are all fictional lawyers from excellent movies. But there is something else that is consistent in their approach in the courtroom: they all tell a great story.

It would have been impossible for one of the jurors to stop paying attention during Joe Pesci’s ...

AI emotional analysis in courtrooms
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The artificial intelligence-powered software utilizes facial detection through a mobile app to capture the visceral reactions of focus group participants in the blink of an eye.

By Michael A. Mora | June 23, 2021

New artificial-intelligence ...

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