Enterprise AI: Legal AI Tech Startup Puts Humans, not LLMs, at Center of Strategy
Many tech startups developing AI tech before ChatGPT burst onto the scene are seeing some benefits of generative AI.
But one AI startup focused on the legal sector.
EmotionTrac, relies on human input for its AI product. The company develops emotion-tracking technology for mock jury selection and trial preparation.
"The difference that we deliver that other AI companies don't offer -- we're delivering a combination of AI with data from real people. That's a big bonus," said the company's founder Aaron Itzkowitz.
The company has found a niche in helping lawyers judge possible jury reactions they may encounter when developing legal strategies.
To be sure, EmotionTrac isn't dismissing LLMs completely and is using them where the technology offers value. It also offers the technology to customers requesting it.
LLMs are great, but many legal matters still need to be handled by humans But Itzkowitz believes that human expertise and interpretation remain crucial, even when using advanced AI tools.
"There's still an element of social science and interpretation," Itzkowitz said.
That makes sense -- humans will remain at the center of the legal sector. Robots won't be in juries that decide cases, and hallucination is a big issue with large language models.
Lawyers turn to the company's core AI technology, which involves tracking emotions of people using video cameras and facial recognition technology.
