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jury focus groups
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Not everyone will enjoy the same type of story. Some people like tragedies, some like comedies. Furthermore, connecting with everybody is hard. But it’s not impossible.

There are certain elements of stories audiences from all different backgrounds, with all different interests will enjoy.

When it comes to the courtroom, the most successful ...

Facemasks in the Courtroom
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Throughout the course of any interaction, we are constantly gathering tons of information about the person with whom we are talking. For example, we will obviously pick up on the content of what they are saying, but there are many other subtleties in body language and tone that can significantly affect the message that a person conveys.

Some ...

Storytelling in the Courtroom
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Atticus Finch, Vincent Gambini, and Elle Woods all have something in common. Yes, they are all fictional lawyers from excellent movies. But there is something else that is consistent in their approach in the courtroom: they all tell a great story.

It would have been impossible for one of the jurors to stop paying attention during Joe Pesci’s ...

AI emotional analysis in courtrooms
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The artificial intelligence-powered software utilizes facial detection through a mobile app to capture the visceral reactions of focus group participants in the blink of an eye.

By Michael A. Mora | June 23, 2021

New artificial-intelligence ...

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